DOC 3 Lecture Notes - Lecture 3: Kendall Jenner, Islam In The United States, Counterhegemony

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Different racial, class, and gender groups together. Takes off her blond wig and wipes off the makeup. Shifting from dominant ideological space to counter-hegemonic. Even muslim american problems are going to be solved with a pepsi . When studying culture, you have to look beyond the dominant. Their ideologies in the past that are still present in the future. There are emergent ideologies about the generation. There are similarities between generational ideologies because past ideologies are present, but in a different form. Emergent forms can come from new groups. Traditional analysis focuses on dominant or hegemonic culture and ideologies. A richer analysis that goes beyond the dominant is needed in order to. Reveal connections across the present, the future and the past. Ensure that marginal or non-dominant formations are not excluded. There is a need to analyze both residual and emergent ideologies. Residual ideologies have their origins in the past but are still active in the current culture process.

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