TMP 120 Lecture Notes - Lecture 3: Hll Lifecare, Caesarean Section, Infant Mortality

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9 Oct 2018
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Lifespring hospitals limited: 50-50 jv between hll lifecare limited & the acumen fund, mission: deliver high-quality, affordable maternal health care to low income mothers across india; alternative to gov hospitals & higher priced private hospitals. Average mother"s age: 20: small sized (20-25 bed) maternity hospitals near urban slums, core maternity services: antenatal & postnatal care, normal and cesarean deliveries, family planning services, pharmacy, pediatric, and health education services, business model: Pricing: 30-50% below market normal delivery: vs. . 50k healthy babies born & served: advantage: leading maternal care provider at below market prices for low income indian mothers without healthcare, plan: Specific target market with a consistent value proposition. Product: limited service range (maternal & infant care) Balanced scorecard: measuring for success: combines financial, strategic & operational targets: Framework that balances financial & strategic goals, and cascades performance measures thru organization. Aligns business & departmental work initiatives, targets, & measures.

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