COMM 1 Lecture Notes - Lecture 12: Psychographic, Social Facilitation, Social Loafing
2/27/18
Small Group Communication
RC Ch 10 (groups)
●Message strategies
○Use of evidence
○Appeals to positive/negative emotion
○Use of storytelling /myths
○Appeal to Higher Order Human Needs
○Appeals to broad cultural values
●Source Qualities
○Credibility: how believable is a source?
■ 2 Different dimension:
●1. Expertise = perceived training, knowledge, experience of source
of source (on given topic)
○Someone can be smart but have an ulterior motive
●2. Trustworthiness = amount of perceived honesty, integrity of
source (incl biases)
○You can have varying degrees of both
■Strongest credibility is w/ a lot of both
■Similarity with target
●= share characteristics ntw source and receiver
●Same attitudes (political, religion), values (importance of being
there for your kids, way you dress) , demo
○ex) I’m a concerned mom like you
■Likeability
●Are you nice thoooo
●= being friendly, interesting, having positive attitude, seeming
secure in self but empathetic to others
■Physical Attractiveness
●Halo effect ( you think highly of them)
■Celebrities
●Not equally as strong
●It depends if people know them
●Famousness just validates/ enhances expertise
○Ex) Subaru mom: get a car you can depend on
■Source info comes from mom→ similarity of target (parents) expertise
(mom has experience carrying team crap, responsible for team members),
safety
○How to understand your audience?
■Demographics
●ex) sex, race,age, income
●Assumes general group has same views
Document Summary
Expertise = perceived training, knowledge, experience of source of source (on given topic) Someone can be smart but have an ulterior motive. Trustworthiness = amount of perceived honesty, integrity of source (incl biases) You can have varying degrees of both. Strongest credibility is w/ a lot of both. = share characteristics ntw source and receiver. Same attitudes (political, religion), values (importance of being there for your kids, way you dress) , demo. Ex) i"m a concerned mom like you. = being friendly, interesting, having positive attitude, seeming secure in self but empathetic to others. Halo effect ( you think highly of them) Ex) subaru mom: get a car you can depend on. Source info comes from mom similarity of target (parents) expertise (mom has experience carrying team crap, responsible for team members), safety. Not just assuming whole group has same views, you test audience with research.
