COMM 1 Lecture Notes - Lecture 10: Narrowcasting, Time Shifting, Netflix
Document Summary
Mass communication (cont. : influences on media content. Technological influence: recording & time shifting ability, vcr dvr streaming, podcasting, allows personalized entertainment and news, ability to binge. Economic influence: for mass media industry: messages are expensive to make and deliver, ex: tv shows are expensive, you need to pay for studio time, cameras, Dvds, direct sales, netflix subscription indirect) and advertising: consequences of economics. Need to please (cid:448)ie(cid:449)e(cid:396)s (cid:894)that"s you get (cid:373)o(cid:396)e sales, (cid:373)o(cid:396)e ad(cid:448)e(cid:396)tisi(cid:374)g(cid:895) Need (cid:862)hits(cid:863) (cid:894)(cid:271)ig audie(cid:374)(cid:272)e(cid:895), pa(cid:396)ti(cid:272)ula(cid:396)ly a(cid:373)o(cid:374)g (cid:374)et(cid:449)o(cid:396)k tele(cid:448)isio(cid:374: traditional view how to get hits among media critics: media content must be (cid:862)du(cid:373)(cid:271)ed do(cid:449)(cid:374). (cid:863) if you get i(cid:374)telle(cid:272)tual, (cid:374)o o(cid:374)e (cid:449)ill (cid:449)a(cid:374)t to (cid:396)ead you(cid:396) a(cid:374)alysis. Have headlines that are dramatic, etc: appeal to (cid:862)lo(cid:449)est (cid:272)o(cid:373)(cid:373)o(cid:374) de(cid:374)o(cid:373)i(cid:374)ato(cid:396). (cid:863) there are people that like elite culture, and people who hate elite culture. We need to dumb it down enough where the content is funny, relatable, interesting that is not too demanding on either end.
