MKTG 3101 Lecture Notes - Lecture 2: Market Segmentation, Organic Food, Marketing Effectiveness
Document Summary
Mission statements solidify a company"s purpose and what that means for the organization moving forward (i. e. , the strategic plan) Say: we do x for our customers. Competitors: monster high, moxie, bratz, other toys, electronics (ipad) Product: some products may be relevant globally and some products be adapted to appeal to customer needs in the new market. Place refers to the places where consumers can purchase your product. Selling on the worldwide web makes pricing very transparent to consumers. Barbie sells their products through multiple channels in the u. s. -- through online sellers, and large and small brick-and-mortar retailers. Retail price helps them establish price-value relationship for their brand. Promotion is a broad term to encompass a variety of promotional experiences. It entails much more than just traditional advertising. Barbie"s mission is global but the you can. Be anything promotional slogan may or may not completely work in the new market.
