MEM 2221 Lecture Notes - Lecture 24: Design Patent, Reverse Engineering, Trade Secret

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Base technologies - technology firms must master to be an effective competitor, these are necessary but not sufficient, r&d management must invest enough to maintain competence. Key technologies - technology that provide a competitive edge, gives the producer to have differentiating features/functions in the product of greater efficiencies in the production process. Pacing technologies - tomorrow"s key technologies, nall all competitors can afford to invest here, these differentiates the leaders from the followers. Management must balance the support of key technologies to sustain competitiveness and pacing technologies to create future vitality. 1, 4, and 5 are obscured by the lag between research expenditures and the sales and profits that result from them, and the contribution of production and marketing to sales and profits. 6 and 7 measures the intensity of research expenditures rather than research effectiveness. 9, 10, and 11 are more time consuming and require subjective opinion. Number of patents a company receives in a given year.

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