SPC 1608 Lecture Notes - Lecture 6: Spring Break, Pathos, Femininity

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Spc large lecture (3/7/18) audience focused speaking: chapter 5, wednesday after spring break is the second exam. Aristotle"s rhetori(cid:272): ethos: credibility of the speaker, pathos: putting the audience into a certain frame of mind. Logos: proof or apparent proof provided by the words of the speech. Japan: austria, mexico, united states, uncertainty avoidance (from weak to strong) Long-term vs. short term: long-term orientation, ex. Long-term is associated with savings and taking things slowly: short term orientation, ex. Levels of diversity: cultural, hofstede"s di(cid:373)e(cid:374)sio(cid:374)s, demographic, age, gender, ethnicity. Individual: beliefs, values, attitudes, knowledge, needs, expectations. Ethnocentrism: belief that your own group or culture is superior to other groups or cultures, can be because how we are taught and what we learned. Creating and maintaining audience interest: timeliness, proximity, let me bring you closer to home, etc, seriousness, physical, emotional, or psychological impact.

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