HFT 4277 Lecture Notes - Lecture 1: Main Street Electrical Parade, Tokyo Disneyland, Freestyle Music Park
27 Apr 2016
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Where people are, or will travel to. Feasibility study - does it make sense to build a park in the speci c location. There will never be a disney in texas because the audience that goes to disney world and disneyland covers the whole us. When you look at a location, you need to look at what are the nearby roads, hotels, etc. Incentives: disney has their own government basically. If they want their own police force they could have one. They have their own re department: tax breaks - disney pays tax to orange county. Cinderella"s castle can withstand winds up to around 140mph. Audience: people that go to the park. Frank wells - president of disney at the time. Disney came up with price is not a deterrent of attendance. You don"t want to train your guests to wait for a discount. Dapper dans: they are there to set the mood on the street of main street.
