COM 1000 Lecture Notes - Lecture 2: Llers, Blue Man Group, Google Images
Document Summary
When we look at advertising, we must think of it as a surrealistic art form rather than a realistic art form. As of recently, the concept of photoshopping is nally becoming more aware. Women have been coming out and sharing unedited pictures of themselves and demanding more money for their professions. Jennifer lawrence: huge advocate for women deserving of equal pay. Average 2015, women made sh. 78 for every male dollar earned. The wage gap happens across all industries. Men: dependent (domestic, incompetent (saved, primary caregivers, sex objects & victims. Primary goal of mass media is to sell more than products; values, images, concepts (success, love, and sexuality), idea of normalcy. From studly steve rocks to dufus dad leaners . The woman usually buys the household products vs the man. Men tend to babysit rather than caretake, like women. Men watch 40 hours of tv per week, and 2 hours in between that of porn.
