COM 1000 Lecture Notes - Lecture 1: Proxemics, Femininity, Binary Opposition
Document Summary
Types of communication: interpersonal communication: outwards communication with others around you, intrapersonal communication: w/ oneself; more of psychology. Magic bullet theory: where people were heavily in uenced by the media. Interactive model (sequential): source is the encoder, receiver is the decoder, feedback is the response from the receiver back to the source. Smcre model (transactional/what we use now): source, message, channel, receiver, environment. Elaboration likelihood model: central to peripheral route, central route: Factors that keep receivers in the central route: motivation, ability: language use and organization. Research methods: quantitative method - respondents. Typically surveys & number based: qualitative method - participants. Mass society era: audiences are passive and easily manipulated. Certain people became leaders: edward l. bernays father of public relations : summated ratings (1932): rensis likert - 5/7 point likert scale, 1. Basic de nitions: public relations: excellence theory, based on symmetrical communication (grunig and grunig, advertising: persuasion for commercial purposes; based on the promotion and sale of products.
