COM 1000 Lecture Notes - Lecture 1: Elaboration Likelihood Model, Pathos
Document Summary
Smcre variables: source, message, channel, receiver(s), environment. Elaboration likelihood model (elm): there are 2 routes to persuasion: central (message, peripheral ( ) Motivation (personal relevance to receiver) and ability (organization) The process of becoming aware of others around you. Two types: active (our minds select, organize, and interpret information) and. Subjective (your uniquely constructed meaning attributed to sensed stimuli). Perceptual constancy the idea your past experiences lead you to see the world in a way that is difficult to change. Demographic factors age, gender, education, group affiliations, socio-culture background. Age important in selecting topics of interest, authorities to cite, persuasive strategies. May be related to values and attitudes. Gender may not be a good predictor of audience reaction. Education important in selecting supporting material, persuasive strategy, and language usage. Group affiliations may relate to attitudes, interests, and values. Can suggest topics and authorities to cite. Socio-cultural background suggest different experiences, interest, and perceptions.
