COM 1000 Lecture 15: Persuasion
Document Summary
Exam 5 review: mass communication error questions assassination of lincoln was electronic era, re read cultivation theory slides, pg. 222 core orientation and source credibility, systemic and organized. Group: long range goals and immediate pgs. 250 and 270: which situation invites an emergent leader. Elaboration likelihood model (elm) - look in textbook for the rest of the questions. Persuasion done through the central route is more lasting. Appeals to primitive beliefs (aka compliance gaining strategies or weapons of influence) * there are six major compliance gaining strategies - per cialdini 1988. When someone does something for you, you want to do something for them back. New section 1 page 1 something for them back. Sent out 600 christmas cards received about 200 back and received some cards year after year from families that he sent them to. You made a commitment to yourself and now you want to follow through.
