ADV 3008 Lecture 1:
Document Summary
What is advertising? non-personal form of promotion delivered through selected media outlets newspapers, magazines, outdoor advertising, radio, personal mobile devices. Ucf, we have a problem mass approach may expose many to the message who are not in the marketers target market mass approach is a waste of money. Worldwide spending on advertising - exceeds billion has created thousands of companies has created millions of jobs. One size ts all? some companies may do a little bit of advertising small scale or occasional advertising if marketing is needed to create consumer interest, consistent advertising is needed.
