ADV 3008 Lecture Notes - Lecture 4: Intel Core, Telemarketing, American Medical Association
Document Summary
Adv3008 - lecture 4 notes - january 17, 2019. Helps build long term capital investment in the brand - especially for products that sustain advertising presence. Business: to increase profits with the introduction of bud. Marketing: to achieve 10% market penetration of bud light. Advertising: to introduce bud light platinum as a clean- tasting alternative to other domestic beers. (goal isn"t number of sales) Brand (national) ? never talks about price or where to buy it etc. just general promotion. Retail often does include price, where to buy it, hours of operation. End product these types of ads are for products that the consumer doesn"t buy directly but the product is part of what the consumer does buy ex) the intel core duo processor chip inside of computers that you purchase. Direct response - category of advertising not a single type.
