ADV 3008 Lecture 3:
Document Summary
Adv 3008 - class 3 lecture - tuesday, january 15. Me in a nutshell assignment (due: january 22,2019. All visual representation of who you are what"s important to you your values only word -> name. 1 point -> upload a file 24-48 hours in advance of. 1/21 upload photo of johnny depp & royce. Marketing is the "big umbrella" which oversees the following departments: Personal selling(face-to-face selling of product/ service) fragrance sellers, etc. Popular in business-to-business selling ex) pharmaceutical sales reps. Can be seen in any form of media magazine, internet (not just tv) ex)call now, buy now, shamwow. Key element = call to action extremely accountable results can be tracked and measured. Extra incentive for the customer to make an immediate purchase. Trade promotions: largest category of sales promotion most never seen by consumers aimed at wholesalers and retailers. Public relations - is all those efforts an organization does to create a viable environment in which to do business.
