ADV 3008 Lecture 6:
Document Summary
Adv3008 - lecture 6 notes - thursday january 24, 2019. Quiz time and tips opens today at 5pm and closes friday midnight chapter 2, 3, 4 applied information - pictures. Aids first step on the moon the great recession explosion of challenger spacecraft. Mindsets/attitudes: nothing is permanent single family households were the norm, grew up quickly latchkey - came home from school w house key around neck. 1977-1994 (24-40 years old) aka - new boomers, echo boomers, millennials, i-generation. Influx of technology in personal and professional lives. Want to change things, make a difference in the world. Market segmentation: helps us achieve efficiency when you focus on a specific group of buyers. Adi - area of dominant influence - television markets. Msa - metropolitan statistical area - newspaper market. Product user segmentation identifying your prospects by how much they consume of your product.
