ADV 3008 Lecture Notes - Lecture 18: Mobile Marketing, Search Engine Marketing, Communication Source
Document Summary
Internet forecast: 2009: 74% of us homes paid for internet, 210 million households, aaf survey: 20% of tv budgets will go to online video by 2010, 2010 ad revenue: billion, 2014 estimates: billion. Types (cid:894)internet ad dollars are spent on (cid:895: search marketing (seo): 61, online display ads: 29, email marketing: 5, social media marketing: 3, mobile marketing: 2% Internet"s role in advertising: source of direct sales, source of ad-supported communication, source of marketing and promotion communication, builder of consumer engagement, greatest strengths of the internet in advertising.
