WRITING 39C Lecture Notes - Lecture 2: Human Services, Making Money, Bake Sale
Document Summary
The way people think about giving, charity and nonprofit sector, is hurting causes and the goal of changing the world. The nonprofit sector is discriminated against in five areas: Compensation: businessweek studied compensation: the average compensation for a 38 year-old stanford mba was ,000, while the average salary for a ceo of a million-plus medical charity was ,000, and for a hunger charity, ,000. Advertising and marketing: people do not want their donations spent on advertising, straight to the needy. In 9 years, aids ride bicycle journeys, and the 60 mile-long breast cancer three-day walks raised million, because of the idea that people are weary of being asked to do the least they can possibly do. People are yearning to measure the full distance of their potential on behalf of the causes that they care about deeply. Discrimination: taking risks in new ideas to generate revenue.
