SOC SCI H1G Lecture Notes - Lecture 6: Totalitarianism, Cognitive Dissonance, Walt Disney World
18 Oct 2016
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Things that influence your factual beliefs without your knowledge (or permission) Attempts to deceive others: cognitive dissonance. The problem with hume: he wanted us to (cid:271)e too (cid:395)ui(cid:272)kl(cid:455) satisfied. He did(cid:374)"t (cid:374)oti(cid:272)e o(cid:396) (cid:272)o(cid:374)side(cid:396) the importance of the impulse to correct or make up for the ways that our cognitive faculties are liable to certain mistakes. The fi(cid:396)st (cid:272)og(cid:374)iti(cid:448)e fa(cid:272)ult(cid:455) (cid:449)e"(cid:396)e looki(cid:374)g at memory. We do not retrieve or consult our memories, but instead construct them using whatever cognitive materials are close to hand: memory is more constructive than you think it is. Experiment 1: week 1: everybody takes life events inventory, week 2: evaluate disney, evaluate control ad. Were exposed to this autobiographical ad (mickey asks you to. The other evaluated a non-autobiographical control ad. Everyone asked about influence of ad and purpose of experiment (demand) Make su(cid:396)e that (cid:455)ou did(cid:374)"t (cid:272)ha(cid:374)ge the (cid:396)esults (cid:271)(cid:455) people guessi(cid:374)g what the experiment was trying to test.
