PUBHLTH 144 Lecture Notes - Lecture 4: Consciousness Raising
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There are sometimes conflicts within the same code, between the code and the __________ and between the code and a counselor's value system.
Judgment |
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Ethics |
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Law |
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Value |
2 points
Question 2
Section A of the ACA Code of Ethics highlights important issues within the __________________________________.
Privacy Act |
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Confidentiality Act |
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Professional's Responsibility |
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Counseling relationship |
2 points
Question 3
______________________ in a code sometimes lag behind the values of society and of professional associations.
Laws |
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Attitudes |
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Values |
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Beliefs |
2 points
Question 4
Which section was added to the latest edition of the ACA Code of Ethics (2014)?
Resolving Ethical Issues |
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Advocacy and Social Justice |
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Distance Counseling, Technology, and Social Media |
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Research and Publication |
2 points
Question 5
Which of the following is not one of the ethical "hot spots" identified in this chapter?
Gatekeeping |
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Social and Cultural Issues |
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Informed Consent |
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Technology |
2 points
Question 6
Which of the following is not a type of ethical decision-making model discussed in the text?
Problem-solving model |
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Advocacy model |
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Social constructivist model |
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Developmental model |
2 points
Question 7
_______________ has to do with protecting the independences, self-determination and freedom of choice for client.
Nonmaleficence |
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Beneficence |
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Justice |
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Autonomy |
2 points
Question 8
People who have this view of the world, see things in black and white, are very concrete, rigid, and authoritarian.
Dualistic |
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Modern |
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Post-modern |
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Flexible |
2 points
Question 9
Which section of the ACA Ethical Code (2014) offers guidelines on how to report an ethical violation?
Section B |
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Section I |
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Section E |
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Section A |
2 points
Question 10
.__________ is the responsibility under the law for a violation of federal or state criminal statute.
Beneficence |
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Nonmaleficence |
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Civil liability |
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Criminal liability |
2 points
Question 11
To prove that they are following the best practices of their professions, counselors should:
Know relevant laws |
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Maintain good records |
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Stay professional with clients |
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All of the above. |
2 points
Question 12
______________ is the most rigorous form of credentialing.
Accreditation |
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Licensure |
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Certification |
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Registration |
2 points
Question 13
Theories help counselors and other helping professionals in the following way(s):
conceptualizing clients' problems |
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necessary to become a licensed psychotherapist |
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offer specific techniques to apply |
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both a and c |
2 points
Question 14
What is a paradigm shift?
A change like a universe. |
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A change in the way information is perceived. |
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A change in theory. |
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A change in human nature. |
2 points
Question 15
Do psychodynamic theories consider which of the following to be important in understanding a person's functioning?
Child-rearing practices |
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The unconscious and conscious |
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Examining the past |
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All of the above |
2 points
Question 16
Sigmund Freud was trained as a:
Physician |
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Counselor |
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Caseworker |
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Social worker |
2 points
Question 17
Freud believed that there are ____________ structures that make up personality.
1 |
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2 |
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3 |
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4 |
2 points
Question 18
Freud, and later his daughter Anna Freud, identified a number of _______________ that help people to cope with anxiety.
Defense skills |
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Coping mechanisms |
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Coping skills |
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Defense mechanisms |
2 points
Question 19
___________ believed that each of us has a unique psychological type which includes the attitudes of extraversion and introversion.
Freud |
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Rogers |
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Jung |
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Cattell |
2 points
Question 20
_______________________ believed that every child was born with innate and unique capabilities and is inherently moving toard the future, not determined by the past.
Adler |
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Freud |
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Rogers |
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Jung |
2 points
Question 21
Existential-humanistic approaches embrace a phenomenological perspective, stressing all but which of the following?
The subjective reality of the client |
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the role of the unconscious |
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How the counselor uses his or her personal qualities in counseling |
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the importance of consciousness and/or awareness |
2 points
Question 22
Although Ludwig Binswanger is generally acknowledged as being the first existential therapist, who is seen as the person who popularized this approach through "logotherapy"?
Irvin Yalom |
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Carl Rogers |
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Alfred Adler |
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Viktor Frankl |
2 points
Question 23
____________________ developed client-centered therapy.
Carl Jung |
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Viktor Frankl |
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Carl Rogers |
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Ludwig Binswanger |
2 points
Question 24
Today, most Gestalt therapists believe that from birth, the individual is in a constant state of ______________ through a process of need identification and need-fulfillment.
Self-regulation |
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Self-actualization |
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Existential crisis |
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Emotional distress |
2 points
Question 25
This therapy was developed by Albert Ellis during the 1950s.
Psychodynamic therapy |
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Behavioral therapy |
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Cognitive therapy |
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Rational emotive therapy |
The purpose behind much of advertising is to influence each of the five Consumer Decision Making process (Problem Recognition, Information Search, Evaluation of Alternatives, Product Choice (i.e. Purchase) and Outcomes (i.e. Postpurchase). Each stage of the Consumer Decision Making process has techniques that help consumers to manage the stage and then move onto the next one successfully. Eventually, the consumer moves to purchase (where we get excited to make the sale) but don't underestimate how important the last stage (post purchase) is to making additional sales in the future. Below are guidelines that show basic techiniques used to target and manipulate each Consumer Decision Stage through advertising.
Below are some issues that you will want to consider as you evaluate each of the five chosen advertisements. Please remember that your goal is not simply to answer these questions, but to provide insights into the consumerâs decision making process that you feel would be useful to a marketing manager (e.g., if an ad triggered the consumerâs decision to purchase the product). Other areas to comment on would be level of involvement, etc.
Consumer Decision Making Stage: | Considerations for Stage: | Common Ad Techniques: |
Problem Recognition | What problems does this product solve for the consumer? ⢠What triggered the decision to purchase this product? ⢠Was this the first time the consumer purchased such a product? Define and discern the Actual and Desired States | Ask a question (Whatâs for dinner tonight?) Show before (actual state) and after (desired state) Use the word ânewâ or âintroducingâ to initiate curiosity. |
Information Search | ⢠Did the consumer seek information about the product and about various brands? How was this information collected, and how much information was collected? ⢠Was the consumer searching for any advertisements for the product? What was the consumerâs reaction to these advertisements? | Match amount of information with type of product. Direct consumers to website, free kit or other information venues. Show role models that âlookâ like the target market. Show the entire line of product offerings (all the flavors and colors, etc.) Testimonials, etc. |
Evaluation of Alternatives | ⢠How many alternatives were considered? How were they selected?⢠What features and characteristics of the product were most important to the consumer? Salient and Determinant defined attributes. | Featuring specific variables that the product is known for (ex. Volvo=Safety). This is known as âpositioningâ a product. Competitive method (brand compares themselves to âleading brand or categoryâ) Comparative method (brand compares themselves to another brand by name (Coke vs. Pepsi) |
Product Choice | ⢠Did any other people play a role in the decision process? Describe theroles that each person played. | Tell consumers where and how the product is sold. Offer many ways to pay for the product. Divide payments. Offer sales promotion (coupons, rebates) |
Post-Purchase Evaluation | ⢠How is the product used and consumed? How does the consumer feel when he or she uses the product? Does it merely Does the Ad encourage repeat purchase or loyalty to the brand- how? | Show awards the brand has won. Show how a brand should be consumed. Allow consumers many ways to return the product. Allow consumers to easily provide feedback. Reward consumers loyalty |
This assignment asks you to find one ad that addresses each of the needs of the five stages (in other words five different ads). This means that there must be five different ads for the total project, one for each stage (all ads are different from one another). Create a Power Point Presentation that shows how the advertiser is addressing the needs of the consumer for the specific Consumer Decision Making stage.
*Be aware that there is a helpful power point demonstration in a conference opened this week marked as "Advertising and the Consumer Decision Process (Ad Examples)". This is informative only and does not need to be commented on.
First, show the ad in a slide and then follow-up with a slide which explains (bullet form) why the ad slide targets the Consumer Decision Making process stage. ALL ADS MUST BE STILL ADS (NO VIDEOS or LINKS). Therefore the ad MUST be able to be copied and pasted within the power point slide (NO LINKS). Here is the format of the presentation:
Slide 1: Name, date
Slide 2: Problem Recognition Ad
Slide 3: Explanation why it addresses this stage
Slide 4: Information Search Ad
Slide 5: Explanation why it addresses this stage
Slide 6: Evaluation of Alternatives Ad
Slide 7: Explanation why it addresses this stage
Slide 8: Product Choice (Purchase) Ad
Slide 9: Explanation why it addresses this stage
Slide 10: Outcomes (Postpurchase) Ad
Slide 11: Explanation why it addresses this stage
Slide 12: Conclusion
In the conclusion of the slide presentation choose which ad is most effective (overall) and why.
Logistics Run Down:
-No more than 18 slides in length (includes cover page and bibliography)
-Include a cover page and bibliography of sources. Outside sources (esp. learning resources from weeks covered) are encouraged to be cited and used.
-Organize and utilize the headings given above.
-No more than 2 grammatical/spelling errors are allowed (please proof before submitting).
-Text is required to be in Times Roman, 12 pt font, double space the text.
- Keep voice in business third person. Do not include visuals in text analysis, if need to add create an appendix and refer your reader to such.