MGMT 105 Lecture 11: MGMT 105 Lecture Notes 11
Document Summary
Intro to marketing (mgmt 105) lecture notes 11. Recessio(cid:374)s (cid:373)a(cid:455) i(cid:374)crease co(cid:374)su(cid:373)ers" desire for si(cid:373)plicit(cid:455) a(cid:374)d growi(cid:374)g de(cid:373)a(cid:374)d for trusted brands. New product innovations that do not require major behavior change will result in big shift in consumer adoptions: ex. Awareness of climate change and other natural environment issues such as quality of ingredients. Based on product attributes: consumers look at their needs in a rational way. Based on overall attitudes: how consumers feel about the brand, emotional connection to products that parents buy. Physical surroundings: location, store atmosphere, aromas, sounds, lighting, weather. You might not want to buy food at a store that has a bad aroma. Social surroundings: friends and relatives, other customers, salespeople. The chaos of black friday might make change your mind about a purchase. Time dimension: amount of time needed to become knowledgeable about the product, time to search for the product. Long lines might make you want to leave the store and purchase.
