HUMAN H141 Lecture Notes - Lecture 11: Communications Act Of 1934, Federal Communications Commission
28 May 2016
School
Department
Course
Professor
Document Summary
Television publics and politics: political economy analysis. Creative industry of writers, producers, actors, directors, technical crew: textual analysis. Narratives, genre conventions, messages, subtexts: audience reception analysis. On average, people in the us watch 4-5 hours of tv a day. Many people don"t watch on actual tv and/or on actual airing times. Federal communications act of 1934: created federal communications commission. Airwaves are public property and must be regulated: ex. Radios: public interest- people who were granted licenses to have access to those airwaves were expected to serve the public interest, government was highly involved in tv. Fcc charged with regulation and protection: who can participate in airways and broadcasting through tv. By 1946, abc, nbc, and cbs began regular tv broadcasts. Three network system dominated industry through 1980s: commercial television network: relies on paid advertising, fcc decisions facilitated dominance of commercial television. In line with postwar economic strategy: grow the consumer economy: how to encourage consumption.
