HUMAN H141 Lecture Notes - Lecture 4: Heterosexuality, Mass Media, Three Positions

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Ideology is a set of beliefs (a superstructure) that support and reproduce a set of material relations and distribution of power (a base) In this society, it is important to understand the beliefs and values that people share, In capitalist societies such as our ideologies make inequalities and subordination appear natural and just, and thus induce consent to relations of domination. Ideological subjects are the images, they become them. To explain or give an explanation of why things are the way they are. Base: means of production and forces of production. Dominant class ideologies reinforce the idea that upper-class life is inherently superior morally and materially to working class life. Reflect the values and norms of those who have the most power in society. Dominant gender promotes the notion that women are inferior to men, and that gender differences are biological and universal. Dominant race ideologies advance the notion that white people are superior to people of color.

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