PSC 152 Lecture Notes - Lecture 8: Implicit-Association Test, Zygomaticus Major Muscle, Electrodermal Activity
Document Summary
Unable - people may lack introspective access to operation of their own mental processes. Unwilling - people may be motivated to answer in particular way because of. * both are likely to be high for socially - sensitive topics. Ex: pupil dilation & skin conductance can measure arousal. When 2 concepts are associated in memory (ex: coke & good), it is easy to give the same response for words & images representing those concepts. When 2 concepts are not associated (ex: coke & bad), it"s difficult to give the same response for words & images representing those concepts. Ease of giving same response strength of association. Higher values reflect an implicit preference for coke over pepsi. Iat score = rts on block 5 - rts on block 3. Both iat & self-reports reflect aspects of the true self. They just reflect different aspects of the true self. Reflects things we experience out in the world.
