PSY 161 Lecture Notes - Lecture 15: Peer Pressure, Physical Attractiveness

• School: University of Rochester
• Department: Psychology
• Course: PSY 161
• Professor: Professor Elliot

Document Summary

Elaboration likelihood model: key question addressed by elm, what makes a message persuasive, 2 ways to attitude change, central route, systematic thinking; influenced by argument strength, peripheral route, heuristic thinking; influenced by cues irrelevant to content. If able, then central route: need to be both able and motivated for central route. Peripherally vs. centrally-based attitudes: peripherally-based attitudes are, weaker, easier to change, less predictive of actual behavior. It depends: 1 sided arguments more effective if audience is: Initially on your side: unaware of both sides, 2 sided arguments more effective if audience is: Initially opposed to you: aware of both sides, reason vs. emotion. It depends: positive and negative emotion, the more positive the better, fear appeals moderate amount. Resisting persuasion: reactance, respo(cid:374)di(cid:374)g to per(cid:272)ei(cid:448)ed threat to o(cid:374)e"s freedo(cid:373) (cid:271)y a(cid:272)ti(cid:374)g i(cid:374) opposite dire(cid:272)tio(cid:374) to persuasion attempt. Inoculation: exposing people to weak attacks on their attitudes so they can better refute stronger attacks, mcalister.