J 201 Lecture Notes - Lecture 3: Antonio Gramsci, Theodor W. Adorno, Max Horkheimer
Document Summary
Hegemony: a cultural condition in which certain ideologies are accepted as "common sense" Hegemonic legitimacy: when dominated groups consent to domination by more powerful groups > Hegemony requires constant maintenance and is in a permanent state of tension and change. Hegemony: those in power will alter its definitions and its boundaries if it serves them. Encoding/decoding: translating an idea vs. deciphering that idea. How do ideologies become hegemonies: the culture industries are like factories that mass produce standardized, predictable and reliable goods, capitalism requires that most of us work in factories, labor becomes the means to access the culture industries.
