BA 101 Lecture Notes - Lecture 2: Marketing Mix, Budget, Profit Maximization

• School: University of Oregon
• Department: Charles H. Lundquist College of Business
• Course: BA 101
• Professor: durant

Document Summary

Grade questions or attendance contact marianne at lcbba101@uoregon. edu. Look at r&d and marketing videos under help and support in foundations. Do rehearsal tutorial before oct. 12 with under 9 attempts. An organizational function and a set of processes. A customer"s evaluation of the difference between all the benefits and all the costs. A unique blend of product, distribution (place), promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market. The process of planning, collecting, and analyzing data relevant to a marketing decision. Info that is being collected for the first time. Assign each criteria a percentage based on importance. Grade each product on a 100 pt scale for each criteria. Multiply the grades by the percentage for that criteria. Add up all weighted grades for a total. Compare totals between products to find the most desired one. Find the best segments for their products. Group of people to base your marketing mix off of.