MIS 111 Lecture Notes - Lecture 7: Miso

• School: University of Arizona
• Department: Management Info Systems Main
• Course: MIS 111
• Professor: ALL

Document Summary

Four p"s of innovation (different types of innovation): 1. product item, dramatically change how it was done; mri machine example, non- invasive diagnostic tool, want to be more effective. 2. process how are changing things in terms of innovation; assembly line, how will operation effect the people, quality, product etc. 3. (re) positioning thinking differently about a product, example jeep during war time, moved the vehicle into a new space. Value proposition what are you willing to spend ti have a product/service. Disruptive information is coming in with something entirely new. Product leadership area leaders don"t do everything, they get a start and encourage others to also innovate, help with establishing the product.