JOUR 386 Lecture Notes - Lecture 3: Elevator Pitch, Sound Bite
21 Feb 2017
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Once you have attention, you have to turn into intrest in order to move up the ladder. Show customers why buying an ad with you is a good thing so he or she will say i want that . Taking them from i want this to i need this . After you sell, you want to follow up and make sure the customer. Always selling for the second order, not the first. To present your sales plan to your client and ultimately to get him or her to buy. The sales ladder-climb every rung to make a sale. This is where you try to establish rapport and a belief that you can help. This is where your sound bite or elevator pitch goes. Where you and the prospect talk about the possibility of advertising with you. Try to discover the prospects true buying motives.
