IMC 404 Lecture Notes - Lecture 1: Marketing Mix
23 Mar 2017
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Document Summary
What does our company or product mean. Relevant to all aspects of the marketing mix. Conducted to address a specific marketing decision for a specific organization. Predicts that by manipulating the price, scarcity, taste, and other factors that we can affect perceived-value without changing the product. Ex fancy restaraunt price value restaurant . 99. One penny cheaper makes the consumer believe there is a different quality. Know you clients and watch their actions. The way that researchers go about using knowledge and evidence to reach objective conclusions and the real world. Market researchers apply the scientific methods to understand marketing phenomena.
