STC 103 Lecture Notes - Lecture 1: Null Hypothesis, Descriptive Statistics, Content Analysis
24 Oct 2018
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Research: the systematic investigation of phenomena that leads us to understand, describe, and predict outcomes. Determine whether 1 or more variables causes/a ects one/more outcome variables. Research question (rq): a statement of the problem ex. What is the most popular social media platform in the us (descriptive) ex. What is the e ect of search ad length on consumers" likelihood to click (relational) ex. How does exercise a ect the rate of carbon dioxide production (causal) Hypothesis: a testable prediction based on theory or previous observations ex. The more time people spend on working out, the better shape they will be in ex. Students given six quizzes one semester performs better in nal exam than whose who are only given one quiz. Research method refers to the strategy, plan, and activities undertaken to accomplish research. Quantitative research = deals with data gathered that has been measured in discrete units that have the potential to be generalized.
