COMM 201 Lecture Notes - Lecture 13: Technical Support, Flickr, U.S. Route 150
11 Apr 2017
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Document Summary
Social media is a method of communications: a common term used to define the new set of web tools and platforms that allow users to share information, opinions, and experiences with other users. What happens when social media gets a hold of a topic. Still, what is most important in social media is the message, not the technology. 70% of all social media programs are being driven by pr. The internet created two spheres of influence that are constantly interacting: mediasphere, blogosphere. Caused the democratization of information around the world. Characteristics of the new media system: widespread, cheap/free, easy-to-use online publishing tools, new distribution channels, mobile devices, new advertising programs. Depends on your objectives, publics, and evaluation criteria. From a public relations standpoint, a website is literally a distribution system in cyberspace. The web has become a major source of information for journalists: must include press room on website.
