APR 271 Lecture Notes - Lecture 1: Tenzing Norgay, Integrated Marketing Communications, Edmund Hillary

• School: University of Alabama
• Department: Advertising and Public Relations
• Course: APR 271
• Professor: Matthew Wisla

Document Summary

1953: hillary & nepalese sherpa tenzing norgay become the 1st to climb mt. What hillary did not say when asked how they did it: well you know, we was just out walking around one day and the next thing you know . Low ebb in trust toward business (and the media) Dynamic communications environment: digital disruption; changing audience views. Important to understand strategy early in your career; critical to be good at it later in your career. =an exciting & important time for pr professionals! Terms for this class: research, objectives, strategies, tactics, evaluation. Swann, if you ask a hundred people, you would probably get a hundred different replies-and several confused looks. (pg. My definition of pr, working with people to represent or communicate a message that is much bigger than themselves. help build a brand . Tied to the business goals of the organization. Is an important part of managing corporate reputations.