COM 100 Lecture 19: Com 100 - Lecture 19
10 Dec 2020
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Preference: there is something desired: recruit > hire. Include all necessary information: what is really important in sales messages. The drive action should be specific and clear. Urge immediate action, or you may lose the sale adding a postscript. To suggest that the reader pass along the sales message. Tues. lecture: good news messages and modifiers; guest lecturer rh. If some time has passed, you might want to remind the writer about the inquiry. Example: could mr. brady attend either the democratic committee meeting on thursday, may. The 3 topics should be listed more specifically. I prefer your second topic, though the third is acceptable. If positive or neutral: approach directly: the objective should be achieved quickly. Anything else that needs to be covered. End the message with an appropriately friendly comment. Avoid "canned" goodwill: expression needs to be sincere. Be aware that certain expressions may be interpreted differently. If you need info by a certain date, state the date.
