COM 100 Lecture Notes - Lecture 32: Tivo, Super Bowl, False Advertising
4 Dec 2020
School
Department
Course
Professor
Document Summary
Gives advertisers a narrow type of people to advertise to. Buy more of the stuff advertised on tv. Older => more likely to live alone. Take a bunch of spots and you scatter them all over a bunch of programming. Saw most in the early days of tv. One advertiser that would totally sponsor a show. Gave the one company too much control over the programming. All ads would be for that advertiser. But content of media is still influenced very heavily by advertising, Allows them to reach the whole nation in one fell swoop. Do not seek immediate sale of a product. Attempt to develop the image of an advertiser. Ex: us tobacco company donates money to support um something i can"t remember. Ads are regulated by federal trade commission (ftc) Can force you to run a corrective ad. Force you to run another ad showing how they mislead the public.
