COMM 350 Lecture Notes - Lecture 12: Womanism, Semiotics, Femininity

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Document Summary

Communication is systematically distorted through language and cultural frames: semiotics study of signs and symbols. Media texts contains signs/symbols representing meanings leading to reproduction of power structures: communication power. Questioning sexist practices and assumptions in society. Key ideas: equality in education, opportunity, work and protection; womanist perspective. Hegemony: dominance of one country social or gender group over others. Femininity qualities associates with being female; womanliness. Patriarchy societal systems which favors the rule or authority of men, descentstraced through the male line. Sexuality a person"s sexual orientation or preference. Gender as biological vs. socially acquired: rejection of biological differences as justification of social difference, gender as performative (judith butler) Instances framing of sex and gender matters in society (no easy direct correlation often exists) Resisting social injustice against women; political activism. 1st and 2nd wave incongruent (personal and political as separate agendas) Feminine identity is personal, found in individual narratives. Extentsion of 1st and 2nd wave (personal and political agenda intertwined)

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