COMM 330 Lecture Notes - Lecture 2: Columbia Journalism Review, Asynchronous Communication, New Media
21 Feb 2017
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Document Summary
Story time in an age of new media. Video about it"s a book by lane smith. What does this book say about new media: interconnectivity between digital media, books are becoming less relevant. New media is : digital, interactivity, social (audience generated, asynchronous communication, narrowcasting, multimedia. Convergence is the integration of mass media, computer and telecommunication: can refer to merging technologies and/or industry. New characteristics of technology: merging technologies (analog and digital) New forms of production: merging industries (digital presence key) New forms of consumer engagement: converging media (i. e. mobile & multimedia combined) Economics: studies the forces that allocate resource to satisfy competing needs. Industrialization of media: mass production, mass distribution, expanding markets, standardized products. Economies of sale: first copy costs. Paying off the cost of production: marginal costs. Supply and demand: the more demand the smaller supply, the more profit can be made. Ownership: who owns the media, and how that affects it, resource: columbia journalism review.
