COMM 325 Lecture Notes - Lecture 6: Flags Of The Confederate States Of America
20 Jan 2017
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Chapter 3: attitudes: focusing on: what they are, where they come from and how we think about their structure". Part one: defines/discusses the components of attitudes. Part two: talks about structures of attitudes, ambivalence and how people deal with it. They cannot be physically seen or observed. Speak or take action or send messages we get a senses of what your attitudes are, verbally and non verbally. We cannot reduce attitudes to just behavior. Attitude is defined as: a learned, global evaluation of an object (person, place or issue) that influences thought and action (perloff: 71) Psychologically, an attitude is not a behavior, but may consist of patterns of reacting a social stimuli: how we feel about those attitudes influences our behaviors. It is not pure affect, though it is emotional: we all feel something when we have an attitude, positive vs. negative but it can be mixed.
