COMM 325 Lecture Notes - Lecture 16: Communication Accommodation Theory, Tag Question, North American Free Trade Agreement
20 Jan 2017
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Election check in thinking about the messages in the 3rd debate. Should we focus on all the benefits or should we present both sides. Which is better: two sided, if it refutes opposition, enhances credibility, provides cogent argument against opponent, conclusion drawing. Should you draw explicit conclusions or be more indirect: make conclusion explicit, this minimizes the chance that people are confused. No need to worry about the 3rd part. Facts, data, stats, eye witness, testimonials, sources. Does it work to change attitudes: yes! Especially when: highly credible source, plausible and novel, processed by audience (central, narrative (pg. Coherent story with beginning, middle, and end. Does it work to change attitudes: yes, if we are, indeed, transported. Frame: overarching way an idea is communicated the slant/focal point. They access particular perspectives and result in different decisions! Useful when: need to capture attention, be seen as competent, as a peripheral cue, relevant to message.
