ASOC 220 Lecture Notes - Lecture 15: Bogardus Social Distance Scale, Semantic Differential, Market Basket
2 Jun 2017
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Quantitative measurement friday, february 24, 2017 levels of measurement. * simply how you measure a construct. * higher level more detailed, more precise. * depends on your assumptions and conceptualization of variables. Lower level less detailed, less precise levels of measurement. * continuous numeric, have an infinite number of values along a continuum. * values can continually be divided age, income, travel time, education level. * discrete fixed set of separate values or attributes. * values are categorical gender, disability, language, social status. * continuous variables can be redefined into discrete variables but not vice versa. * nominal discrete measures and reflect no order. * ordinal numeric, can be ordered or ranked or redefined to nominal. * ratio relationship between variables, continuous with values with a true zero. * a case fits in one, and only one, category. * race difficult because an individual must fit into predefined categories.
