BUS 359 Lecture Notes - Lecture 4: Roygbiv

• School: Stony Brook University
• Department: Business Management
• Course: BUS 359
• Professor: Paul Connell

Document Summary

Humans and a lot of other predators have eyes in the front. Prey often have eyes on the side to have a wider field of view. Hedonism things that bring you pleasure. How we see it and what the meanings are. Rods and cones: cones allow us to see colors, rods allow us to make distinctions in lightness and darkness. Tradeoff: we can see color, but a dog can see better at night than we do . Roygbiv: red, orange, yellow, green, blue, indigo, violet, beyond red == infrared, beyond violet == ultra violet. Mood effects associated with vision: babies are cute to us because of the proportion of eyes to their eyes. Eyes are bigger than a lot of the other features on the head. Cuter things often attract us more: color can create feelings. Warm usually associated with hurrying, excitement; stimulating. Cool tends to keep people longer; calming. Reds are more attractive to us: cultural differences in color.