PSY 100 Lecture Notes - Lecture 6: Santa Barbara City College, Iconic Memory, Echoic Memory
Document Summary
A multi-stage process that allows us to store and retrieve information. Retrieval: recalling or using previously encoded and stored information. Iconic memory: fleeting visual memory, fraction of a second. Echhoic memory: fleeting auditory memory, about 2-5 seconds. Limited in duration: after 3 seconds, only 50% is recalled, and after 12 seconds, nothing is remembered. Associates new and old information: rules of the game, strategies of the game, this game (checkers) Who is on a canadian penny: automatic processing (maybe, through working memory, it got into long-term memory (more likely) Automatic: the unconscious encoding of information about space, time, frequency, and well- learned information. Effortful: requires attention and conscious effort. A few broad concepts divided into smaller concepts and facts. Subdivided into even narrower concepts and facts. Hierarchies can be used to learn concepts; this is called organizational encoding. Information is retained better when rehearsal is distributed over time.
