POLS 104 Lecture Notes - Lecture 20: Santa Barbara City College, Fairness Doctrine, Yellow Journalism
Document Summary
Raise certain issues and not others (awareness and agendas) Disparities between framing between networks (cnn v. fox v. msnbc etc. ) Remember that the vast majority of media actors in the us are privately owned and operated. This means that they must act like a business and try to maximize the bottom line. By figuring out the preferences of consumers and trying to meet their demands. (fox didn"t always shoot for conservative viewers) Sometimes there is confusion as to demands for news and demands for entertainment. Timothy cook argues that politicians actually care more about what will sell in the media than public interest. Everything is about how politicians are covered by media. Historical development: partisan press to yellow journalism to muckrakers to. Technological change: newspapers to radio to tv to internet: this is important, objectivity to partisan press to direct appeals? as bias creeps its way into information culture.
