RWS 100 Lecture Notes - Lecture 3: Los Angeles Times, Rhetorical Question, Thomas Friedman
Document Summary
Why? there are many ways to appeal to an audience. Among them are appealing to logos, ethos, and pathos. These appeals are identifiable in almost all arguments. : the argument itself; the reasoning the author uses; logical evidence. : how an author builds credibility & trustworthiness. : words or passages an author uses to activate audience emotions. Indicated meanings or reasons (because : literal or historical analogies, definitions, factual data & statistics, quotations, citations from experts & authorities. Oh, that makes sense or hmm, that really doesn"t prove anything. Helps reader to see the author as reliable, trustworthy, competent, and credible. The reader might respect the author or his/her views. Persuasion by emotion. (usually evoking fear, sympathy, empathy, anger,) The author appeals to logos by defining relevant terms and then supports his claim with numerous citations from authorities. The author"s use of statistics and expert testimony are very convincing logos appeals.
