01:830:321 Lecture Notes - Lecture 6: Cognitive Dissonance, Self-Justification, Attitude Change
16 Mar 2016
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Balance between the two is a mind-body and body-mind communication. Demosthenes: for whatever a mans" actions are, such must his spirit be : says that if you act a certain way, your beliefs and feelings will come to match your actions. Douglass" way to win contempt: have someone treat you like a slave : if you treat someone badly, you will come to dislike them. Explaining the phenomenon: festinger"s theory of cognitive dissonance. When we hold conflicting cognitions (e. g. , when our behavior is not consistent with our attitudes), internal tension (dissonance) is aroused. After the subjects finishes, they were asked to do a favor for the experimenter: they were asked to convince the next subject that the test was fun and interesting (next subject was actually a confederate) Subjects agree, and voluntarily engage in counterattitudinal advocacy (behaving in a way that is inconsistent with their actual attitude)
