01:830:321 Lecture Notes - Lecture 2: Pluralistic Ignorance, Social Influence, Collectivism
23 Jul 2020
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Conformity increases with group size but only up to a point. Perception that others are either in collusion or spineless sheep. Conform only when know about the focus on social norms. Members of a group who think that they have different perceptions, beliefs or attitudes from the rest of the group. When there was an ally, conformity dropped by almost 80% More difficult to stand alone than with others. Any dissent can reduce the normative pressures to conform. Cultures differ in the extent to which people adhere to social norms. Factors that determine whether a culture becomes individualistic or collectivistic. Moscovici : nonconformists derive power from the style of their behavior. Because their power and control, majority elicit public conformity through normative pressures. Because seen as seriously committed to their views, minorities produce private conformity or concession. Behavior change produced by the commands of authority. Compliance is a behavior change elicited by a direct request.
