01:830:311 Lecture Notes - Lecture 9: Substitution Model, Matching Law, Second Order (Religious)

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An important application of matching law is to cases where one outcome is immediate and other is delayed. Smaller immediate reinforcer over larger, delayed reinforcer. Delay discontinuing:decrease in the value of a reinforcer as a function of how long one has to wait to obtain it. The longer the reinforcer is delayed, the smaller the value. Viewed through lens of matching law, questions about choice become questions about how organisms allocate limited resources. Issues relating to how people allocate their limited resources-- both behavior and money-- have traditionally resided in economics. Behavioral regulation: economics of concepts and response allocation. Offer effective rewards that are truly valuable to the people you wish to motivate. A reinforcer increases the likelihood of the preceding response. It can also be confusing because although generally a reinforcer is a pleasant event, it doesn"t have to be. What constitutes a pleasant event may be hard to define or vary between individuals.

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