33:620:301 Lecture Notes - Lecture 6: Prince Sports, Hi5, Planogram

• School: Rutgers University
• Department: Management and Global Business
• Course: 33:620:301
• Professor: D Hamilton

Document Summary

Marketing: environmental forces in the 21st century have had a large impact on prince sports in the tennis industry. Competition from other tennis companies initially may have worked against prince since they act as threats by producing tennis products that take consumers" business away from them. However, competition also forces prince sports to find innovative ways to keep their products relevant and appealing to customers. As a result, prince sports has used technology to make their racquets fit consumer needs and make them want to choose their products over other competitors. Prince sports has also smartly integrated social media into their marketing strategy to reach the younger generation. Social networks like facebook, twitter, and hi5 have allowed them to successfully advertise their products to young consumers: prince sports has made it a priority to promote tennis playing in the united states.