33:140:320 Lecture Notes - Lecture 5: Dutch Boy Paint, Consumer Protection, Limewire

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2 Nov 2016
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Intellectual property: property resulting from intellectual, creative processes the products of a(cid:374) i(cid:374)di(cid:448)idual"s (cid:373)i(cid:374)d. Trademark: a distinctive mark, motto, device, or emblem that a manufacturer stamps, prints, or otherwise affixes to the goods it produces so that they may be identified on the market and their origins made known. Statutory protection of trademarks: lanham act of 1946 protects trademarks and related property. Did(cid:374)"t allo(cid:449) (cid:272)o(cid:373)petitors or (cid:272)o(cid:373)pa(cid:374)ies i(cid:374) related (cid:271)usi(cid:374)esses to use (cid:272)o(cid:374)fusi(cid:374)gl(cid:455) similar trademarks: trademark dilution. Federal trade(cid:373)ark dilutio(cid:374) a(cid:272)t does(cid:374)"t allo(cid:449) anyone to use a confusingly similar trademark: use of a similar mark may constitute trademark dilution. Famous mark may be diluted not only by the use of an identical mark buy also by the use of a similar mark provided that it reduces the value of the famous mark. Similar marks are more likely to lessen the value of a famous mark if the companies are in related businesses.

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