MKTG-430 Lecture Notes - Lecture 22: Zagat, Yelp, Loss Aversion

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blackcrocodile4

8 May 2018

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Social commerce

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Social commerce

Social shopping

• Social shopping refers to situations where consumers interact with others during a

shopping event online

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Three types of decision-making

Conceptualizing involvement

A scale to measure involvement

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Related Questions

What are the limitations of a marketer using e-commerce?

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The center of all marketing efforts is

A. profits.

B. the consumer.

C. corporate social responsibility.

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Which of the following statements is true about cause-related marketing?

a. Any marketing effort for social or other charitable causes can be referred to as cause-related marketing.

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MKTG-430 Lecture Notes - Lecture 22: Zagat, Yelp, Loss Aversion

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